Yerbi

Challenging a predictable and boring category with positive energy and good vibes only.

Yerbi

Brand Creation

Yerbi

Brand Creation

Yerbi

Brand Strategy
Brand Identity
Packaging Design
Creative Campaign

Increasingly regarded as ‘tasting bad’ or being ‘unhealthy’, the energy drink category had become one dimensional, lacking innovation and only targeting a younger male audience. Time for a change, enter yerba mate. Aiding concentration, mental acuity and tasting way better, the herbal tea yerba mate gives a sustained natural energy kick without the crash. Yerba mate takes centre stage for a new energy drink brand we were engaged by Bickford's Group to create. We named it Yerbi.

Till now, energy drinks have been like a bad cologne, overwhelming and hard to get away from. Time for a change. Time to remove bad energy.

Blue esky ice box filled with Yerbi Energy Drink cans designed by packaging design agency Sydney Our Revolution

The Solution

We created a lighter, brighter brand that communicates an energetic lift through our mascot hand pointing up, becoming our signature brand asset. Feeling positive, inclusive and offering a refreshing alternative to the usual potent neon greens and black cans - our design is the challenger to the latent hard core energy drinks we’re used to seeing. We devised a creative campaign to introduce Yerbi to the world. From our brand strategy and disruptive tone of voice, the campaign focuses on educating consumers about the benefits of Yerbi as a healthier alternative, whilst also injecting some tongue-in-cheek jabs at traditional energy drinks.