Close-up of Noble Fellows “Baron Betsy Chardonnay Marlborough 2018” wine label design by Our Revolution featuring a Renaissance portrait of a cow wearing historical clothing Jen DoranWoman opening a bamboo steaming basket revealing boxes of Brendan Pang’s dumplings. Packaging design by Sydney design studio Our Revolution.Packaging design of a bottle of rum lying in the sand with brand and packaging design by agency Our Revolution design agency in Sydney and LondonTwo people enjoying Chobani yogurt by packaging design agency Our Revolution Sydney London Jen DoranGummy brand poster design on urban street designed by creative brand agency Our Revolution for That Hippie Co.Woman in bright clothing holding a jar of Goulburn Valley, showing the rebrand by packaging design agency Our RevolutionChobani Greek Yogurt packaging design by Our Revolution branding agency in Sydney and London with colourful retro breakfast art direction Jen Doran Primo meat brand design by Our Revolution with a salami sandwich with text “Yummm!”Two bottles of tequila laying on rich red soil brand and packaging design by Our Revolution design agency in Sydney and LondonColourful contemporary illustration by Our Revolution for alcoholic seltzer brand Liberty Coast, covered in water dropletsHans rebrand by brand design agency Our Revolution featuring vintage navy ink illustration on textured paper showing a man on a bicycle holding a roll of Hans salami
Colourful contemporary illustration by Our Revolution for alcoholic seltzer brand Liberty Coast, covered in water droplets
Alcohol
31-01-2023
Alcohol
31-01-2023

Liberty Coast

Crafting a seltzer brand that embodies the essence of an Australian lifestyle with an invitation to indulge in a healthier choice.

Liberty Coast
Brand Creation
Liberty Coast
Brand Creation
  • Brand Name
  • Brand Narrative
  • Brand Identity
  • Packaging Design

Seltzers with a kick have taken the world by storm, embracing the allure of a healthier lifestyle. We were commissioned by Pinnacle Drinks to craft a brand that would set sail their hard seltzer in the lands down under and tap into the "Better For You" movement.

Liberty Coast Alcoholic Seltzer packaging design by Our Revolution brand design agency in front of a bright blue curtain
A box of Liberty Alcoholic Seltzer packaging design on a white sandy beach, by packaging design agency Our Revolution
Cyan-toned film photography of two figures holding cans of Liberty Coast Alcoholic Seltzer, alcohol packaging design by Sydney design agency Our Revolution
Liberty Coast Alcoholic Seltzer packaging design range in front of a blue curtain by packaging design agency Our Revolution

The Solution

As culture shifts towards a more mindful way of living, we try to free ourselves from the constant distractions of technology and routine. It is a call to rediscover the thrill of adventure and embrace the beauty of the world around us. With Liberty Coast, we offer a haven of peace and tranquility through our all-natural drinks. Our aspirational name evokes a longing for simpler times and our brand identity and packaging design capture that nostalgic essence, inviting you to relax and soak in the beauty of nature.

Liberty Coast seltzer packaging design by Our Revolution for alcoholic seltzer brand Liberty Coast in front of a green curtain
Liberty Coast Natural packaging design by packaging design agency Our Revolution for alcoholic seltzer brand Liberty Coast in front of a light blue curtain
Liberty Coast seltzer packaging design by branding agency Our Revolution for alcoholic seltzer brand Liberty Coast in front of a light peach curtain
White Liberty Coast branded tote bag with slogan “I have this overwhelming urge to escape the ordinary” in front of coastal rocks designed by Our Revolution“Liberty Coast” and “Lime” fabric patches on top of a grainy film photography of the back of a Liberty Coast branded t-shirt designed by Our Revolution

The brand and packaging design is a nostalgic tribute to the simpler, carefree days of summer camps and 70s whimsy, evoking memories of sun-soaked adventures and effortless fun. The design elements harmoniously come together, embodying the essence of the brand name, product description, and flavour, creating an iconic emblem of all that is idyllic and refreshing. Inspiring a longing for adventure, the brand's voice beckons the target audience to break free from the mundane and embark on a journey of discovery.

Collage of branding design collateral by brand design agency Our Revolution for alcoholic seltzer brand Liberty Coast

Contact Us

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Primo meat brand design by Our Revolution with a salami sandwich with text “Yummm!”
Food
31-01-2023
Food
31-01-2023

Primo

Rebrand the nation's leading smallgoods meat brand to uphold its title and elevate it to the next level as a meaningful food brand.

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Primo
Rebrand
Primo
Rebrand