Close-up of Noble Fellows “Baron Betsy Chardonnay Marlborough 2018” wine label design by Our Revolution featuring a Renaissance portrait of a cow wearing historical clothing Jen DoranWoman opening a bamboo steaming basket revealing boxes of Brendan Pang’s dumplings. Packaging design by Sydney design studio Our Revolution.Packaging design of a bottle of rum lying in the sand with brand and packaging design by agency Our Revolution design agency in Sydney and LondonTwo people enjoying Chobani yogurt by packaging design agency Our Revolution Sydney London Jen DoranGummy brand poster design on urban street designed by creative brand agency Our Revolution for That Hippie Co.Woman in bright clothing holding a jar of Goulburn Valley, showing the rebrand by packaging design agency Our RevolutionChobani Greek Yogurt packaging design by Our Revolution branding agency in Sydney and London with colourful retro breakfast art direction Jen Doran Primo meat brand design by Our Revolution with a salami sandwich with text “Yummm!”Two bottles of tequila laying on rich red soil brand and packaging design by Our Revolution design agency in Sydney and LondonColourful contemporary illustration by Our Revolution for alcoholic seltzer brand Liberty Coast, covered in water dropletsHans rebrand by brand design agency Our Revolution featuring vintage navy ink illustration on textured paper showing a man on a bicycle holding a roll of Hans salami
Packaging design of a bottle of rum lying in the sand with brand and packaging design by agency Our Revolution design agency in Sydney and London
Alcohol
01-10-2023
Alcohol
01-10-2023

Pacific Drifter

Crafting a premium yet relaxed rum brand with a scalable design to launch this Australian Queensland spirit range.

Pacific Drifter
Brand Creation
Pacific Drifter
Brand Creation
  • Brand Narrative
  • Brand Identity
  • Packaging Design

In the world of spirits, Bickford’s had set its sights on a new venture – introducing a top-tier Rum that embodies the spirit of leisure to resonate with a younger, dynamic demographic. To mark the beginning of it’s creation and the launch of their premier varietal, the brand was named ‘Pacific Drifter’.

The Challenge

Pacific Drifter is more than a drink; it's an invitation to embrace the carefree spirit of Queensland. This carefully crafted rum keeps the conversation flowing, creating an experience that captures the essence of Queensland's warm, relaxed lifestyle. Our Revolution's challenge was to not only craft a brand identity and packaging design for Pacific Drifter but to create a memorable introduction to the rum that matched the spirit in the bottle.

The Solution

We created a design that encapsulates the essence of Queensland's beachfront bliss, where the sun meets the sand, and the waves kiss the shore. Our focus was to create the youthful rum counterpart to the old dusty rums that do not serve a younger audience, offering an alternative rum experience that breaks free from tradition while preserving the authenticity of time-honored craftsmanship. The distinctive brand marque sits central to the coastal scene, where waves with a mellow spiced cane tone lap the label with a gold finishing touch to create warmth and texture. We used creative language to express the sunshine state of Queensland with the mindset of good times and mateship to be a tone of voice that lives well beyond the label and inspire further brand communications.

Three bottles of Tequila 125 featuring Sydney packaging design agency Our Revolution, in front of a warm sunset scene
A bottle of Tequila 125 Genuine Blanco Tequila on a wooden log in front of a field of agave field created by packaging design agency Our Revolution Jen Doran

The Future

The overall concept for Pacific Drifter was thoughtfully designed with foresight to strategically expand with the brand's future evolution. The label architecture was carefully structured to seamlessly adapt to accommodate a diverse portfolio of new rum varietals, ensuring that each addition harmoniously compliments the overall brand aesthetic and essence. This approach enables Pacific Drifter to venture confidently into uncharted waters while maintaining a cohesive and captivating brand identity.

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Woman opening a bamboo steaming basket revealing boxes of Brendan Pang’s dumplings. Packaging design by Sydney design studio Our Revolution.
Food
31-01-2023
Food
31-01-2023

Brendan Pang

Bringing to life a brand of delectable dumplings that reflect the character of both the creator and the cuisine.

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Brendan Pang
Brand Creation
Brendan Pang
Brand Creation