Designing For Better Sleep With UTS

Designing For Better Sleep

Earlier this year Our Revolution collaborated with the talented Visual Communication students of the University of Technology Sydney (UTS). We created a unique industry-led brief that challenged the students to design a new sleep-aid consumer brand. Our intention was to create a brief that gave the opportunity to improve a need we all have - quality sleep. It is essential for everyone. When it is compromised, it can affect our physical and mental well-being. With the rise of digital technologies and a fast-paced lifestyle, many people struggle to get enough restful sleep, leading to a host of negative consequences.

As designers, we tasked the UTS students to create a brand identity with product packaging design for a sleep aid product that helps people get the restful sleep they need to lead a healthy, productive life. We gave them a selection of products to choice from in order to build their brand around. From eye masks to weighted blankets, the students selected a product and conceptualised all aspects of the brand such as brand naming, brand identity, product features, packaging design and communication ideas.

Over a two month period, the Our Revolution team spent time with the students to guide them on their creative approach and develop their concepts. The culmination of the partnership was a presentation given by the students to reveal their final creative results. Each presentation was a testament to their dedication to the brief and creative ability. Here we’ve highlighted some of our favourite projects.