Earlier this year Our Revolution collaborated with the talented Visual Communication students of the University of Technology Sydney (UTS). We created a unique industry-led brief that challenged the students to design a new sleep-aid consumer brand. Our intention was to create a brief that gave the opportunity to improve a need we all have - quality sleep. It is essential for everyone. When it is compromised, it can affect our physical and mental well-being. With the rise of digital technologies and a fast-paced lifestyle, many people struggle to get enough restful sleep, leading to a host of negative consequences.
As designers, we tasked the UTS students to create a brand identity with product packaging design for a sleep aid product that helps people get the restful sleep they need to lead a healthy, productive life. We gave them a selection of products to choice from in order to build their brand around. From eye masks to weighted blankets, the students selected a product and conceptualised all aspects of the brand such as brand naming, brand identity, product features, packaging design and communication ideas.
Over a two month period, the Our Revolution team spent time with the students to guide them on their creative approach and develop their concepts. The culmination of the partnership was a presentation given by the students to reveal their final creative results. Each presentation was a testament to their dedication to the brief and creative ability. Here we’ve highlighted some of our favourite projects.
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