Close-up of Noble Fellows “Baron Betsy Chardonnay Marlborough 2018” wine label design by Our Revolution featuring a Renaissance portrait of a cow wearing historical clothing Jen DoranWoman opening a bamboo steaming basket revealing boxes of Brendan Pang’s dumplings. Packaging design by Sydney design studio Our Revolution.Packaging design of a bottle of rum lying in the sand with brand and packaging design by agency Our Revolution design agency in Sydney and LondonTwo people enjoying Chobani yogurt by packaging design agency Our Revolution Sydney London Jen DoranGummy brand poster design on urban street designed by creative brand agency Our Revolution for That Hippie Co.Woman in bright clothing holding a jar of Goulburn Valley, showing the rebrand by packaging design agency Our RevolutionChobani Greek Yogurt packaging design by Our Revolution branding agency in Sydney and London with colourful retro breakfast art direction Jen Doran Primo meat brand design by Our Revolution with a salami sandwich with text “Yummm!”Two bottles of tequila laying on rich red soil brand and packaging design by Our Revolution design agency in Sydney and LondonColourful contemporary illustration by Our Revolution for alcoholic seltzer brand Liberty Coast, covered in water dropletsHans rebrand by brand design agency Our Revolution featuring vintage navy ink illustration on textured paper showing a man on a bicycle holding a roll of Hans salami
Chobani Greek Yogurt packaging design by Our Revolution branding agency in Sydney and London with colourful retro breakfast art direction Jen Doran
Food
28-04-2023
Food
28-04-2023

Chobani Natural

Creating memories and moments of wonder at meal times with a global household brand.

Chobani Natural
Packaging Design
Chobani Natural
Packaging Design
  • Packaging Design

Chobani Greek Yogurt is deliciously simple and at the heart of their portfolio is their Natural and Natural Light core variants. Crafted using Chobani’s traditional method of triple straining, they preserve the nutritious goodness of Greek yogurt, while creating a luxuriously thick and creamy texture that is rich in natural protein and boasts a delightful tangy taste.

Whilst Chobani’s Natural variants are the perfect addition to lots of food time occasions, it was important that it communicated specifically to the local Australian market. Previous iterations of the packaging design carried variant names and colours associated with the US market but it was essential these important core variants resonated with how Australian customers shop dairy products. Available in convenient single-serve tubs or versatile large tubs, the Natural range is designed to satisfy your taste buds and add a touch of joy to any dish.

Colourful patterns and retro art direction of meal with Chobani Greek Yogurt packaging design by Our Revolution branding agency Sydney London Jen Doran
Chobani packaging design by Our Revolution in pink shopping basket filled with Chobani Greek Yogurt and colourful fruit and vegetables Jen Doran

The Solution

Drawing inspiration from Chobani's distinctive brand assets, we aimed to create packaging design that was as simple and elegant as the product itself. The cream colour palette paired with punchy blues showcases their iconic leadership in Greek Yogurt. We incorporated their authentic yogurt texture into the design by featuring original illustrations of a silver and wooden spoon asset that represents each variant whilst evoking a wholesome eating occasion.

Art direction of seventies retro breakfast scene with Chobani Greek Yogurt, packaging design by branding agency Our Revolution Sydney London Jen Doran
Retro breakfast with Chobani Natural Greek Yogurt, packaging design by Our Revolution

By utilising the brand's unique assets and incorporating them into the design, we created packaging design that stands out on the shelf and communicates the simplicity, authenticity, and indulgence of Chobani’s Natural Greek yogurts.

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